What is it with ad film makers? I recently saw this ad where a girl, who has her tennis tournament coming up, is upset since she has to wear skirts, but her legs are dark. And then she discovers a body lotion and ta da she is all fair and lovely. What the hell? What does your skin color got to do with sports? Isn't it supposed to be your mental and physical abilities? I fail to understand any logic in this. Does it mean that Venus Williams and Serena Williams are not capable of playing tennis, because they are dark skinned? This is like insulting all the dark skinned sports women. What do we call these ad film makers? Hypocrites? Chauvinists(Here it should be fair skinned people male or female who are the chauvinists)?
There are loads of ads of this kind. A dark skinned person cannot become a flight attendant, a reporter, a bride or groom to be. You name it and you have it. And to top it all now the guys are targeted too. A guy who is dark skinned is not bound to get a girl friend. Says who? Whatever happened to tall, dark and handsome. FYI, super model Naomi Campbell is dark skinned. And so is Cleopatra. So what is the point that these ads are trying to cut across. Unfortunately, I don't see any.
These ads are poisoning the minds of teenagers. At that age, they are overly conscious of how they look. So when ads like these comes up, they are demoralized, demotivated and some are affected psychologically. Yeah, you got to sell your product, but at what cost?
These are not just annoying, I think they are going overboard. We have come a long way from racism and apartheid. But these ads take me back there, back then.
There are loads of ads of this kind. A dark skinned person cannot become a flight attendant, a reporter, a bride or groom to be. You name it and you have it. And to top it all now the guys are targeted too. A guy who is dark skinned is not bound to get a girl friend. Says who? Whatever happened to tall, dark and handsome. FYI, super model Naomi Campbell is dark skinned. And so is Cleopatra. So what is the point that these ads are trying to cut across. Unfortunately, I don't see any.
These ads are poisoning the minds of teenagers. At that age, they are overly conscious of how they look. So when ads like these comes up, they are demoralized, demotivated and some are affected psychologically. Yeah, you got to sell your product, but at what cost?
These are not just annoying, I think they are going overboard. We have come a long way from racism and apartheid. But these ads take me back there, back then.
Nice thought.Beautifully explained.Agreed to all u said.But having said that, its a fair and lovely ad . how can you take an ad for this??Along with ur thoughts it would have been great if u have given alternative concept for a fair and lovely ad.
ReplyDeleteCome on bring out ur creativity as well.Think about it.Will be expecting a reply.
That's the case with all cosmetic ads. At least in India, all cosmetic products advertise with an underlying lie that beauty is all about complexion. It is certainly disgusting.
ReplyDeletehey chill aunsha!!....let it go, these things are not even worth writing abt
ReplyDeleteGiri : I am not as creative as u think :)... But will think anyways and let u know :)))...
ReplyDeleteVjKrishna : Extremely disgusting. Being a woman myself, its unnerving how people can come up with such things.
Vj: Its very much worth writing. Cos am letting out my frustrations.